In a groundbreaking move, smartphone manufacturer TECNO is revolutionizing fan engagement at the Africa Cup of Nations 2025 by introducing immersive AI-powered experiences across Morocco's major urban centers.

The company has strategically deployed four innovative venues in Rabat and Casablanca, including two fan zones and two pop-up stores, designed to bring digital innovation directly to football enthusiasts during the tournament.

These experiential spaces, positioned near Mohammed V Stadium and Prince Moulay Abdellah Stadium, offer fans unprecedented opportunities to interact with TECNO's latest smartphones and explore artificial intelligence technology in real-world scenarios.

The AI-powered pop-up stores feature interactive installations that allow visitors to test cutting-edge features across photography, gaming, content creation, and productivity. Unlike traditional retail outlets, these spaces are crafted as immersive experience centers that seamlessly blend digital innovation with football culture.

Complementing the pop-up stores, TECNO has established open-access fan zones at Anfa Park in Casablanca and OLM Souissi in Rabat. These areas provide free, engaging activities including football skill challenges, photo opportunities, giveaways, and product discovery zones that encourage community participation.

The brand has also incorporated vibrant cultural elements into its activation strategy, featuring live football juggling performances, African music, and dance showcases on December 21st and scheduled for January 18th. These additions aim to create a holistic experience that connects technology with the continent's rich cultural heritage.

By maintaining a dynamic presence across multiple match days in two of Morocco's largest cities, TECNO is positioning itself as more than just a smartphone brand—it's becoming an integral part of the AFCON 2025 experience, demonstrating how artificial intelligence can create meaningful connections with fans.