Tech lovers, mark your calendars! Samsung is breaking tradition this year by launching its CES presentation on Sunday night, January 4 at 10PM ET, ahead of the typical conference schedule.

The Korean tech giant will broadcast its 'First Look' event live from the Wynn Hotel in Las Vegas, giving audiences multiple viewing options including Samsung Newsroom, the company's official YouTube channel, and Samsung TV Plus.

Leading the presentation will be TM Roh, CEO of Samsung's Device eXperience (DX) Division, who plans to outline the company's vision for innovative AI-driven customer experiences. Joining him will be SW Yong, President of the Visual Display Business, and Cheolgi Kim, Executive Vice President of Digital Appliances Business, who will share their strategic directions for the upcoming year.

Samsung is building anticipation with a strategic 'Advent calendar' approach, teasing details about upcoming products. Already confirmed are micro RGB TVs ranging from 55 to 115 inches, competing directly with industry rivals LG and Hisense, and a full line of appliances powered by Samsung's proprietary Bespoke AI technology.

One of the most anticipated reveals is an update on the Ballie robot, which previously missed its 2025 release date. Tech enthusiasts are eager to see whether this innovative robotic assistant will finally make its debut at the 2026 conference.

As the January 4 event approaches, Samsung is expected to continue releasing additional details, promising an exciting glimpse into the future of consumer technology. Stay tuned for more updates on what could be a groundbreaking presentation in the world of consumer electronics.