A revolutionary fast-casual restaurant concept is about to transform American quick dining, introducing Japanese cuisine lovers and health-conscious consumers to a delectable new option: onigiri.

Onigilly Japanese Kitchen, a San Francisco-based restaurant chain, is set to dramatically expand its footprint after experiencing remarkable growth in 2025. The innovative concept specializes in traditional Japanese rice balls wrapped in seaweed and filled with premium ingredients like salmon, tuna, and fresh vegetables.

Founder Koji Kanematsu has a clear mission: 'to bring onigiri into the mainstream as a better, healthier, and more convenient fast-food option.' Popular throughout Japan as a grab-and-go snack, these compact rice delicacies are now positioned to capture the American market with their nutritious profile and convenient format.

The company's financial performance tells an impressive story of success. Closing out 2025 with $2 million in revenue, Onigilly experienced double-digit traffic growth across all locations. Their San Francisco restaurant saw a remarkable 28 percent traffic increase, while the San Jose location grew by 18 percent.

After receiving California franchise approval in September, Onigilly has already launched one franchise location and secured leases for five additional sites. The company's ambitious expansion plan includes opening 15-20 new locations in 2026, signaling strong confidence in the brand's potential.

Taking a uniquely supportive approach to franchising, Onigilly actively assists new franchise owners by helping them identify and negotiate ideal real estate locations. This hands-on strategy demonstrates the company's commitment to sustainable, strategic growth and partner success.