
GM's Stock Soars: A Detroit Comeback Story of Innovation and Resilience
General Motors is having its best stock performance since 2009, with shares climbing 55% and outpacing major competitors. The company's strategic vision and adaptability have positioned it as a leader in the automotive market.
In a remarkable testament to automotive industry resilience, General Motors has emerged as the standout performer among U.S. automakers in 2025, with its stock climbing an impressive 55% to record heights not seen since its bankruptcy recovery in 2009.
The company's stock has surged past $80 per share, marking five consecutive months of share gains and a nearly 13% rise in December alone. This performance significantly outpaces competitors like Tesla, which has seen only a 17% yearly increase, and Ford's 34% jump, solidifying GM's strong market position.
CEO Mary Barra has long argued that the company was undervalued, and recent market dynamics seem to validate her perspective. During the October quarterly earnings call, Barra emphasized GM's commitment to 'great vehicles, innovative technology, and a rewarding customer experience' as key differentiators in an increasingly competitive landscape.
Wall Street analysts have responded enthusiastically, with UBS raising its 12-month price target by 14% to $97 per share and naming GM its top automotive pick for 2026. Morgan Stanley similarly upgraded the stock to overweight, setting a $90 per share target. Analyst Andrew Percoco noted GM's leadership in 'unit sales growth, disciplined incentive spend, and inventory management' as crucial factors driving investor confidence.
Despite Barra selling approximately 1.8 million shares valued at over $73 million this year, she still maintains a significant stake of more than 433,500 shares worth over $35 million. The company's quarterly performance has been consistently strong, beating Wall Street estimates in all but one quarter over the past five years.
External factors have also contributed to GM's success, including regulatory changes under the Trump administration that loosened fuel economy standards and removed certain penalties. The automaker has strategically positioned itself to benefit from these shifts, with UBS analyst Joseph Spak highlighting GM's strong regional market advantages.
Looking forward, GM's optimism remains high. The company raised its annual guidance during the third-quarter earnings report, projecting even stronger performance in the coming year. This combination of strategic leadership, technological innovation, and adaptable business practices continues to distinguish GM in the rapidly evolving automotive landscape.
Based on reporting by CNBC
This story was written by BrightWire based on verified news reports.
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