College football enthusiasts, get ready for the most anticipated New Year's Day tradition: the legendary Rose Bowl. On Thursday, January 1, 2026, the historic Pasadena stadium will host an epic showdown between undefeated Big Ten champion Indiana and powerhouse Alabama in a thrilling College Football Playoff Quarterfinal.

Known as 'The Granddaddy of Them All,' this year's game marks a historic moment for Indiana, making just its second Rose Bowl appearance ever and first since 1968. The matchup promises high-stakes drama as the No. 1 seed Indiana faces No. 9 seed Alabama in front of over 90,000 passionate fans, with the winner advancing to the semifinals at the Chick-fil-A Peach Bowl on January 9.

Before the game kicks off at 4 p.m. ET (1 p.m. PT) on ESPN, viewers can enjoy the beloved Tournament of Roses Parade, featuring elaborate floats decorated entirely with flowers, seeds, and natural materials. This cherished tradition sets the perfect stage for the football excitement to follow, drawing millions of viewers nationwide.

For fans without cable, multiple streaming options make watching the game convenient and affordable. DirecTV Stream offers a five-day free trial with ESPN access across all packages, starting at $89.99 per month. Fubo provides a seven-day free trial with its Pro package at $79.99 monthly, while Hulu + Live TV bundles ESPN with Disney+ for $89.99 per month.

Budget-conscious sports fans can turn to Sling TV, which offers ESPN through its Orange package at just $45.99 per month. Each streaming service provides comprehensive coverage, including pre-game analysis, in-depth commentary, and behind-the-scenes access to one of college football's most prestigious events.

Whether you're hosting a watch party or recovering from New Year's Eve celebrations, the 2026 Rose Bowl promises to be an unforgettable sporting spectacle. With Indiana seeking its first major bowl victory in decades and Alabama aiming to continue its playoff momentum, football fans are in for a treat that embodies the true spirit of collegiate athletics.