In a groundbreaking move that merges automotive excitement with holiday entertainment, Carloha Nigeria has launched an unprecedented end-of-year promotion that's redefining the car purchasing experience.

The innovative 'Cash Tower Challenge' offers customers a thrilling opportunity to win big while buying their dream vehicle, running from December 10, 2025, to February 14, 2026.

The promotion features two unique participation categories designed to engage both serious car buyers and automotive enthusiasts. For customers purchasing a brand-new Chery Tiggo 8 Pro, the challenge involves an adrenaline-pumping 60-second cash stacking experience where participants can physically pile up cash, transforming a routine purchase into an unforgettable moment of celebration.

The second category invites the general public to participate in a modified version of the challenge. Visitors to any Carloha showroom in Lagos can test their skills by stacking dummy cash and earning Chery-branded souvenirs after answering a few simple questions.

Felix Mahan, the General Manager of Marketing at Carloha, emphasized that this promotion is more than just a game. 'The Cash Tower Challenge represents our commitment to creating a vibrant atmosphere of fun and community engagement,' Mahan explained. 'It's our way of saying thank you to the Nigerian market for their continued trust and patronage.'

Importantly, Mahan stressed that this is not a lottery or chance-based game, but a test of speed and balance. The challenge rewards skill and quick thinking, making it an interactive experience that goes beyond traditional marketing approaches.

Beyond the exciting promotion, Carloha continues to differentiate itself through its comprehensive CarlohaCare-6-6-7 plan. This industry-leading offering provides six years of free service, six years of warranty, and a seven-day repair promise, setting a new standard for automotive customer care in Nigeria.

By ingeniously blending entertainment with luxury car sales, Carloha is positioning itself as a forward-thinking, customer-centric automotive dealer that understands modern consumers want more than just a transaction—they want an experience.